![]() ![]() Please email us at: demand for online education has grown, the market has become increasingly competitive, with providers vying for attention from a broad set of prospective students.įrom 2011 to 2021, the number of learners reached by massive open online courses (MOOCs) increased from 300,000 to 220 million. If you would like information about this content we will be happy to work with you. ![]() We strive to provide individuals with disabilities equal access to our website. Major market forcesįour core market forces are reshaping the online education space, including increased competition, consolidation by a handful of big players, an influx of investments, and rising standards for quality (Exhibit 1). The magnitude of these market shifts and the increasing competition they herald suggest that online education providers may be compelled to go beyond incremental improvements and initiate big, bold moves to survive, grow, and thrive. Many players are vying for a piece of the online education market, from local and national universities to emerging online education giants and newer nondegree providers. Though the increase in demand is undeniable, creating compelling offerings that appeal to prospective students is an ongoing challenge for many providers. ![]() 2įor examples, see Sydney Lake, “Alabama State University to launch online MBA program,” Fortune, Jenna Tarleton, “Colorado State University Global launches new online Master of Business Administration,” GlobeNewswire, Jand 2U, “edX and University of Maryland launch new online product management master’s degree,” Cision: PR Newswire, May 17, 2022.įrom doctoral students to lifelong learners, people are increasingly accessing online tools to learn and acquire new skills. Interest and participation in online learning continues to grow: 2020 saw record enrollment, 1ĭata are from the Integrated Postsecondary Education Data System (IPEDS), National Center for Education Statistics, US Department of Education, accessed March 2022.Īnd universities have launched new online programs to meet this increased demand. ![]()
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